Canopy

Canopy by Hilton: Where elegance meets the local

At La Siesta Agency, we are thrilled to collaborate with Canopy Madrid Castellana, a Barceló hotel that redefines luxury and urban experiences with a distinctively local flair, right in the heart of Madrid. We handle all their digital communication, with a special focus on social media, creating content that resonates with their modern, welcoming style. Through a tailored communication strategy, we connect with their audience in a genuine and relatable way.

Another key part of our strategy for Canopy Madrid Castellana includes influencer management and Paid Media, aimed at expanding the hotel's reach and visibility to a broader audience. Through collaborations with influencers aligned with the brand, we create authentic and relevant experiences for their followers, while Paid Media campaigns allow us to target the right audience with precise messaging, maximizing return on investment and ensuring the brand effectively reaches its target audience.

We also collaborate closely with The Flying Pig, who manage the hotel’s events and activations, enabling us to provide content production for each event. Thanks to this partnership, we’ve been able to manage and promote everything from small activations to large-scale events, ensuring cohesion across all communication efforts.

In this way, at La Siesta, we ensure that every communication action and event organized for Canopy by Hilton Madrid Castellana makes a significant impact, both on social media and in the in-person experience of its guests.